Investment Strategist
Investment Strategist
Stifel wishes you
Happy Holidays and 
a prosperous New Year
Setting Goals and Establishing Strategies to Help Meet Them
 
  It’s rare in life that you meet someone who doesn’t have goals.  Let’s face it, no matter how 
successful, it’s human nature to strive for bigger and better things in life.  However, if your goals 
are not clearly defined, how do you know what you’re working toward.  Furthermore, how will 
you know if your goal is even achievable.
 
 
Getting Started
 
 
 The first step toward achieving your goals is to  
clearly de ne them.  For many people, sitting down 
and writing a list of goals is a good start in determining 
what they want to accomplish.  This exercise can also 
help you separate your goals from your wants.  For 
example, your goals may include paying for a child’s 
education, leaving a legacy to your heirs, or enjoying 
a comfortable retirement.  
  Your “wants," on the other hand, may simply be things you’d like to have, but wouldn’t 
necessarily devastate you if it doesn’t transpire.  For example, you may want a new sports car,  
but that may not be a long-term  nancial goal (such as saving for retirement) that you’re willing 
to work toward.
  Writing down your goals can help in a number of other ways.  For many married couples, writing 
down goals can be an excellent way to establish a dialogue about their individual goals and 
whether or not they match those of the other spouse.  If you want to buy a recreational vehicle 
and travel the country a er retirement, while your spouse would prefer to pay o  your home, 
your divergent goals may have an impact on how you save for retirement.
  When writing down and de ning your goals, it’s a good idea to be as clear and speci c as 
possible.  For instance, simply stating that you would like to retire at an early age may be too 
vague.  Instead, devising speci c goals, such as retiring at age  , purchasing a condo in Florida, 
or taking one luxury trip each year during your retirement, will help you better determine how 
much money you will need to have the retirement of your dreams.
 
              
  
  
 
SNINS